Realtors are always looking for an innovative technique to increase their marketing effectiveness while reducing their efforts. Mobile flyers via text messages is the way to go!
Cell Phone Marketing is poised to see ten-fold growth during this year, and will triple through the next three years (according to data from the Yankee Group). Through the use of SMS short codes and keywords, Real estate professionals can use this technology to provide comprehensive information about their listings directly to prospective customers.
A demonstration of the use of the service would be if an agent advertised ?Text HOME123 to 69302 for more details?. That will generate a message that will provide the info on the listing and provide a hyperlink straight to the property details page like this: 953 Carbondale St:6 bed/7bath. Great entertaining home! Call Ed:717-555-1212 Full MLS: [shortened link would be here] By placing the shortened URL address in the text message, the real estate agent can deliver a link to the MLS listing, or a Acrobat document (text message flyer), without the inconvenience or expense of printing hundreds of flyers. Plus, the paperless messages don?t use any natural resources, so you are using a ?green? solution as part of your advertising plan and the text can be easily forwarded to the buyer?s spouse, friend, or buying agent. Existing ?green? technologies are available by way of voice messaging or short distance radio broadcasts, but these methods of advertising have the following limitations:
- They don?t permit the perspective buyer to save the information
- They don?t provide visual pictures
- The Realtors don?t get to acquire the buyer?s cell phone information
With real estate Mobile Marketing, the Real estate agents gets the following benefits:
- Always Working ? A service that is working for them while they eat, sleep, or close other sales
- Full Details ? Can deliver a link to the property details page or custom digital marketing flyer
- Data Collection ? Collect the mobile telephone number of every user so that they can respond to them in person * Flexibility ? Allows for instant changes to the reply message (unlike printed marketing materials)
- Cost Effective ? Is far morebudget friendly than print (about 6.5 cents per text message compared to 20 cents per paper flyer)
SMS Marketing for real estate is just starting to expand rapidly. Just as the world wide web has been a game-changer for real estate marketing, the use of mobile marketing as part of your comprehensive marketing plan is going to be required.
Jeffrey Arnold is a nationally recognized SMS marketing and search engine marketing expert. He will work with you to formulate the most powerful SMS marketing campaign possible. Visit his site for a FREE TRIAL of his texting software and try the service to determine if using SMS marketing and text message promotions is for you.
You may also like:
- Latest Cell Phones Designed For Mobile Marketing
- Mobile Marketing Tips To Help Your Business
- Real Estate Agent: Tips For Selecting A Realtor
- Unlimited Recipients Of Notifications By Mobile Marketing
- Mobile Marketing Via Text Is Bringing A Huge Return
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